What is AdIT?

AdIT is "middleware" software, that follows along with your playout automation's playlist in real-time, and by applying business rules that you design, dynamically generates a full complement of SCTE 104/35 messages to be inserted into your video signals.

SCTE 104/35 Messaging Done Right.

Drop-in Solution

AdIT automatically generates all SCTE 104/35 messages including customer-provided metadata without requiring traffic & scheduling teams to modify playlists or create secondary events.


AdIT communicates with your playout automation system in real-time, following along with day-of-air changes and last-minute adjustments and does not rely on potentially outdated schedule data.


AdIT always stays in-sync with your playlist, providing precise timing information for both prerecorded and live events.

Integration Options

AdIT offers many integration options including a well-documented RESTful API, SNMP monitoring, GPIO integrations and customizable Elgato Stream Deck control interfaces for breaking news and live events.

Supported Playout Automation Systems

AdIT currently supports the following playout automation systems & vendors:

Crispin System2000
Grass Valley iTX
Imagine ADC and D-Series

AdIT can integrate with any playout automation system that is able to communicate with third-party software.
Contact us if you would like to add support for your playout automation system.

AdIT Versions

Feature Comparison Matrix

Standard Edition Network Edition
SCTE 104/35 Messaging
Splice Insert Command
Splice Null Command
Time Signal Command
Splice Descriptors Support
Multiple Messaging Profiles
User-Configurable Rules Engine
Browser-Based Management
Redundant Operation
External Control & Integration
3rd-Party Metadata Sources
Elgato Stream Deck